Texas Creative presents: LISTEN UP Speaker Series - IDEO

Design Thinking: What It Is—and How It Can Revolutionize Your Creative Process

How do some of the world’s most innovative companies come up with ideas that change everything?
Join us for a conversation with Dan Read and Melissa Lobato from IDEO, the global design company that helped pioneer design thinking—a creative approach to problem-solving that starts with empathy, invites experimentation, and turns big ideas into real-world impact.

About the Speakers

Dan Read, Head of Brand
Dan leads IDEO’s global presence and storytelling, helping connect clients, designers, and teams around the world through a shared creative vision. With nearly two decades of experience—from ad agencies to design consultancies, building multi-billion-dollar tech platforms to designing immersive museum installations—Dan brings a unique perspective on creativity, the creative process, and how it works across industries and mediums. 

Melissa Lobato, Program Director
Melissa supports IDEO's key client relationships, partnering with them from day 1 to understand their culture and goals, then serves as the voice of the client throughout the work. She helps clients dream bigger about their future, and helps cultivate relationships that lead to transformative ideas. 

Why You Should Come

You’ll get a firsthand look at how the design thinking process works and how you can use it to level up your own creative projects. It’s a great opportunity to add creative tools to your toolbox and get the perspective of smart, experienced creative pros.